Auto Dealership's Digital Dilemma

The Dealership Dilemma

Dealerships are being disrupted.  Fewer people are visiting dealerships. Preferring to research online. Some OEM’s use an omni channel sales approach. Which allows for customers to go online to design and order their cars. It’s only a matter of time before trade in appraisals will be done online too. Giving less reason for dealership visit 

The Show Must Go On

Despite this, Dealers need to find ways to maintain sales and grow their fixed operations business.  Customer satisfaction and getting vehicles back in to the dealer ecosystem is critical in attaining these goals. 

The Opportunity - Fleet Sales and  Connectivity 

Vehicles manufactured will soon be embedded with connectivity. Till then, dealerships can benefit by providing aftermarket connectivity. Especially for fleet customers, as they often fit vehicles with aftermarket telematics solutions upon taking possession of vehicles.
A connected vehicle will help dealerships improve customer satisfaction and retention.  All planned and unplanned maintenance can be completed in a timely manner. At the same time, enabling customers to reduce fleet TCO.
Customers also have mixed fleets which can be included in to a dealership’s service ecosystem.  it’s a great opportunity to convert these mixed fleets in to the OEM brand represented  by the dealership. It gives dealerships more control over what types of used vehicles to bring in to their used vehicle business

Summary - MaaS is Coming, you are in the Box Seat

Shared mobility and Mobility as a service, are all coming. and will further disrupt dealerships. For now, start the journey to future proof your business. While generating new streams of revenue. After all, fleet customers are willing to pay for connectivity and dealerships are in an enviable position as they have solid relationships with customers already. Most have been servicing a customer for umpteen years - and this is a core competency that even the OEM's would envy.